Value Unlocking of Alibaba Group

Value Unlocking of Alibaba Group

New Chinese conglomerate on the Rise


10 min read


Alibaba, the e-commerce giant, announced that it will divide its US$220 billion business empire into six separate business groups that will operate independently and may seek separate financing, including IPOs in the future. The six new units are Cloud intelligence, E-commerce (China's Taobao/Tmall), Global digital e-commerce, Smart logistics, Local services, and Digital media and entertainment. The decision to reorganize the company could lead to the dismantling of the business empire founded by Jack Ma.

This move was viewed by the market as the "ultimate value unlock" for Alibaba. However, there is a negative perception that the reason for the reorganization is that Alibaba has become too large and dominant in the e-commerce and technology industries in the eyes of authorities, and a fundamental restructuring of the company was inevitable. Nonetheless, Chinese stocks, particularly tech stocks, gained on this news, with Hong Kong's Hang Seng Index rising by around 2%, driven by a 13% increase in Alibaba's shares in Hong Kong. This positive market reaction is due to the hope that this reorganization plan will remove some regulatory barriers to business growth and benefit the valuation of individual business lines. In addition, Chinese technology stocks, such as Meituan and, also gained, and Alibaba-related names and semiconductor stocks outperformed in Chinese A-shares.

Saxo Markets Hong Kong Market Strategists outlined that this move is not necessarily positive industry-wide for Chinese tech firms, but it has two clear benefits for Alibaba. Firstly, the value of the six individual businesses will far exceed the original valuation of Alibaba Group because of the "conglomerate discount." This tendency for markets to value a diversified group of businesses less than individual businesses means that each unit's individual valuation will be higher than the valuation of the group as a whole. Secondly, Alibaba is now freer to move forward as it gives more room to proactively chase growth and profitability for their business. In the past, Alibaba was quite passive in seeking growth due to the uncertainty surrounding its future.

Overall, the reorganization of Alibaba into six separate business groups could lead to higher valuations for the individual units and provide more opportunities for growth and profitability. However, it remains to be seen if this move will have a positive impact on the industry as a whole for Chinese tech firms.


Alibaba Group Holding Limited is a Chinese multinational conglomerate company specializing in e-commerce, retail, and technology. Alibaba was founded in 1999 by Jack Ma and has since grown to become one of the world's largest e-commerce and technology companies. Alibaba has several business units, including, Taobao, Tmall, and Alipay, which are all key players in China's e-commerce industry.

Initial public offering (IPO)

Alibaba went public in September 2014, raising $25 billion in the largest initial public offering (IPO) in history. The IPO was a major milestone for Alibaba and marked the company's entrance into the global market. The shares were priced at $68 per share and were oversubscribed, indicating strong investor demand.

Growth in e-commerce

Alibaba has experienced significant growth in its e-commerce business since its IPO. In 2019, the company's revenue reached $56.15 billion, an increase of 40% from the previous year. Alibaba's e-commerce platforms, including Taobao and Tmall, have continued to dominate the Chinese market, with an estimated 55% market share in 2019.

Expansion into new markets

Alibaba has expanded its e-commerce business into new markets, including Southeast Asia and India. The company invested $4 billion in Lazada, a leading e-commerce platform in Southeast Asia, and acquired Daraz, a leading online retailer in Pakistan. Alibaba also launched its first e-commerce platform in India, Paytm Mall, in 2017.

Investment in technology

Alibaba has also made significant investments in technology, particularly in artificial intelligence (AI) and cloud computing. The company has developed AI-powered tools to improve the customer experience on its e-commerce platforms and has launched its own cloud computing platform, Alibaba Cloud, which has become the market leader in China.

Strategic partnerships and acquisitions

Alibaba has also made strategic partnerships and acquisitions to expand its business and improve its market position. In 2018, Alibaba acquired, a leading online food delivery platform in China, and merged it with its own food delivery platform, Koubei, to create a dominant player in the industry. The company has also partnered with several global brands, including Ford, Starbucks, and Nestle, to develop new business models and expand its reach.

Diversification of revenue streams

Alibaba has also diversified its revenue streams beyond e-commerce, with investments in entertainment, digital media, and fintech. The company's digital media and entertainment division, Alibaba Pictures, has invested in several major Hollywood films and has also produced its own original content. Alibaba's fintech affiliate, Ant Financial, has become one of the world's largest financial technology companies, with products and services ranging from mobile payments to wealth management.


Despite its strong growth and market position, Alibaba faces several challenges, including increasing competition from rivals such as and Pinduoduo, regulatory challenges in China and abroad, and geopolitical risks. The ongoing trade tensions between China and the US, as well as the recent crackdown on tech companies by Chinese regulators, have also raised concerns among investors.

Alibaba presents a compelling investment opportunity with its strong growth potential, strategic investments, and diversified revenue streams. However, investors should also carefully consider the risks and challenges associated with investing in a rapidly changing and complex market environment. Alibaba has experienced tremendous growth since its IPO, and the company's focus on e-commerce, expansion into new markets, and investment in technology has helped it maintain its dominant position in the industry. As an investment banker, I believe that Alibaba's strong financial performance and strategic investments make it an attractive investment opportunity for investors looking to gain exposure to China's rapidly growing e-commerce and technology sectors.

The new group of companies

Six new business units that Alibaba is splitting into:

  1. Cloud Intelligence

    This business unit focuses on Alibaba's cloud computing services and technologies, such as data analytics, artificial intelligence, and Internet of Things (IoT) solutions. Alibaba's cloud business has been growing rapidly in recent years and is one of the company's key growth drivers.

  2. E-commerce (China's Taobao/Tmall)

    This business unit includes Alibaba's original e-commerce platforms, Taobao and Tmall, which are two of the largest online marketplaces in China. Taobao is a consumer-to-consumer (C2C) platform, while Tmall is a business-to-consumer (B2C) platform. Together, they account for a significant portion of Alibaba's revenue.

  3. Global Digital E-commerce

    This business unit focuses on Alibaba's cross-border e-commerce initiatives, such as AliExpress, as well as its investments in overseas e-commerce companies. Alibaba has been expanding its global presence in recent years, and this business unit is expected to play a key role in that expansion.

  4. Smart Logistics

    This business unit includes Alibaba's logistics and delivery services, such as Cainiao, which is Alibaba's logistics affiliate. The goal of this business unit is to optimize Alibaba's supply chain and improve delivery efficiency for its e-commerce platforms.

  5. Local Services

    This business unit focuses on Alibaba's investments in local services, such as food delivery and online-to-offline (O2O) services. This includes platforms such as, which is one of China's largest food delivery platforms, and Koubei, which is an O2O platform for local services.

  6. Digital Media and Entertainment

    This business unit includes Alibaba's investments in digital media and entertainment, such as Youku, which is one of China's largest online video platforms, and Alibaba Pictures, which is the company's film and entertainment arm. The goal of this business unit is to expand Alibaba's presence in the media and entertainment industry, which is a rapidly growing market in China.

Headwinds faced by Alibaba

Alibaba has faced a number of challenges and regulatory hurdles from the Chinese government over the past few years. One key issue is the company's rapid expansion and dominance in the e-commerce and technology sectors. As Alibaba grew bigger and more powerful, it faced scrutiny from regulators who were concerned about the company's impact on competition and the broader economy. Some officials also saw Alibaba as a symbol of the excesses and inequalities of China's tech industry, which they sought to curb.

Another factor that has contributed to tensions between Alibaba and the Chinese government is the company's outspoken founder, Jack Ma. Ma is known for his charismatic personality and his criticism of China's regulatory system. In October 2020, Ma made comments criticizing the government's financial regulators, which led to the suspension of Ant Group's highly anticipated IPO. Ma also came under fire for his close relationship with former Chinese Premier Wen Jiabao, which some officials saw as a potential conflict of interest.

Alibaba has also been accused of anti-competitive behavior and market dominance, particularly in the e-commerce sector. In December 2020, China's State Administration for Market Regulation launched an antitrust investigation into Alibaba, which resulted in a record $2.8 billion fine for the company. The regulator found that Alibaba had engaged in anti-competitive practices by forcing merchants to choose between selling on its platforms or on rival platforms, among other things. The fine was seen as a warning to other tech giants in China, and a signal that the government would not tolerate abuses of market power.

Despite these challenges, Alibaba remains one of China's largest and most successful tech companies. The company has diversified its business lines to include cloud computing, digital payments, and entertainment, and has expanded its global footprint through investments in companies like Lazada and Tokopedia. However, the company's relationship with the Chinese government remains a key risk factor for investors, and ongoing regulatory uncertainty could continue to weigh on the company's growth prospects in the years ahead.

Management Commentary

Alibaba's management commentary has been generally positive and optimistic, highlighting the company's strong growth prospects and market leadership in China's rapidly expanding e-commerce market. The company has consistently reported strong revenue growth, with its core e-commerce business continuing to drive much of this growth.

In recent years, Alibaba has also been focusing on expanding its business beyond e-commerce into areas such as cloud computing, digital media, and entertainment. Management commentary has highlighted these new growth areas and emphasized the company's commitment to innovation and expanding its ecosystem of products and services.

However, in recent times, Alibaba's management commentary has also acknowledged the challenges and uncertainties facing the company, including increased regulatory scrutiny in China and growing competition from other tech giants. The company has been taking steps to address these challenges, such as restructuring its business and investing in new technologies and capabilities.

Overall, Alibaba's management commentary provides a window into the company's strategic priorities and performance and is an important source of information for investors and analysts looking to understand the company's outlook and prospects.

Key facts about Alibaba

  1. As of 2023, Alibaba is the world's largest e-commerce company and one of the largest internet companies in terms of revenue.

  2. Alibaba has over 1 billion active users globally.

  3. In the fiscal year 2021, Alibaba's total revenue was CNY 717.3 billion ($109.5 billion USD).

  4. In the same fiscal year, Alibaba's net income was CNY 152.3 billion ($23.2 billion USD).

  5. Alibaba's market capitalization as of April 2023 is around $780 billion USD.

  6. The company was founded in 1999 by Jack Ma with a starting capital of $60,000 USD.

  7. Alibaba's e-commerce platforms Taobao and Tmall account for over 75% of online retail sales in China.

  8. In 2021, Alibaba's Singles Day (November 11) shopping event generated a record-breaking $115 billion USD in gross merchandise volume (GMV).

  9. Alibaba Cloud is one of the largest cloud computing providers in the world, with a 6.5% market share as of 2021.

  10. Alibaba Group operates in over 200 countries and regions.

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Any information or communication I provide is for educational or informational purposes only and should not be construed as investment advice. It is important to conduct your research and seek the advice of a professional financial advisor before making any investment decisions. Any investment you make is solely at your own risk, and I am not liable for any losses or damages that may occur as a result of your investment decisions.